Do you engage in seminar selling on the topics of Rollover IRA or retirement income? If you do you will find your website to be a wonderful way to increase conversion rates. At your seminars prominently mention your website and make sure that seminar attendees are aware of your URL. Much of the impact of your seminar can be forgotten within 72 hours. When you ask for an appointment and get resistance, urge the attendee to visit your website. This will “refresh” the attendee’s memory, create a positive impression and allow the attendee to come back to you with a request for a personal meeting. In this way you are empowering the investor.