Rachel Fox Jan 07 •
InvestmentNews names web-based lead-generation solution as industry’s top digital communications product.
OCTOBER, 18-BOSTON, MA — InvestmentNews has selected Social Security Wise™ as recipient of the 2013 Retirement Income Communications Award. The award was presented at the October conference of the Retirement Income Industry Association in Austin, TX.
With 161,000,000 covered workers, Social Security is a vital component of an investor’s overall strategy for generating retirement income. The financial services industry has clearly recognized the importance of Social Security and has devoted significant resources to the development of educational tools and claiming strategy comparison programs. Most of the client prospecting programs available to financial advisors, however, are traditional, paper-based tools. In spite of an almost universal need among advisors for improved online consumer education and lead-generation there’s been little introduced in the way of high-end, web-based tools to help advisors capitalize on the $20Trillion retirement income planning opportunity.
According to Wealth2k Founder & CEO, David Macchia, “Social Security Wise™ bridges a critical gap in the marketplace. It serves as the digital bridge that joins millions of potential clients with the financial advisors who wish to provide retirement income planning services. It’s not a matter of whether or not advisors must improve their digital communications strategies. The need for them to do so is already beyond question. The best prospects for retirement income planning services are online. Advisors who fail to meet prospects where they wish to be met are guaranteed to lose out to competitors who do.”
Social Security Wise™ will strengthen any prospecting method an advisor currently uses. Moreover, it enables advisors to implement more creative prospecting strategies including Google AdWords and prospecting via social networking. Social Security Wise™ provides an instant upgrade to the financial advisor’s online image, enhances the advisor’s credibility in the retirement income market and enables the advisor to engage prospective clients on mobile devices. “The user experience delivered by Social Security Wise™ is unmatched,” says Macchia.
For a monthly cost of $45 financial advisors may obtain a license to implement Social Security Wise™. Advisors receive a personalized, consumer-facing Social Security Learning Center as well as a fully-integrated suite of marketing components.
Advisors signup for Social Security Wise™ at www.sswise.com. A sample of the consumer experience may be found at www.sample.sswise.com.
For additional information contact Jason Ray, Managing Director at 781-222.3039